Moving Colorado Forward

Referenda C asked Colorado voters to give up tax rebates for five years — a tough sell. But the spending limit “time out” proposed by the Legislature was crucial to give Colorado time to catch up and to fix a constitutional glitch that threatened state services. Using intensive market research, Walt Klein Advertising developed a campaign theme to convey to voters what their sacrifice would do: “Move Colorado Forward.” The theme was applied across direct mail, radio, TV and Internet advertising. Referenda C passed by a margin of 52 to 48 percent.

Case Study

Yes on C & D

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Walt Klein Advertising  |  1873 South Bellaire St., #908  |  Denver, CO 80222-4356  |  Ph. 303.298.8015  |  Fx. 303.298.8194