Case Studies
Royal Crest Dairy
Re-Branding A Milk Classic - Survey and focus group research revealed Royal Crest Dairy’s 76-year-old dairy brand to be the most recognized and trusted in Colorado, with a single most important attribute that no brand in the market had yet claimed — best taste. Walt Klein Advertising re-designed the brand to reflect a fresh tasting, all-natural, premium look. Everything from delivery trucks, packaging, uniforms, corporate marketing and sales materials were re-designed to consistently reflect the new look and tagline, “It just tastes better. Naturally.”
