Re-Branding a Milk Classic

Survey and focus group research revealed Royal Crest Dairy’s 76-year-old dairy brand to be the most recognized and trusted in Colorado, with a single most important attribute that no brand in the market had yet claimed — best taste. Walt Klein Advertising re-designed the brand to reflect a fresh tasting, all-natural, premium look. Everything from delivery trucks, packaging, uniforms, corporate marketing and sales materials were re-designed to consistently reflect the new look and tagline, “It just tastes better. Naturally.”

Case Study

Royal Crest Dairy

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Walt Klein Advertising  |  1873 South Bellaire St., #908  |  Denver, CO 80222-4356  |  Ph. 303.298.8015  |  Fx. 303.298.8194