Building Community Awareness

Lead poisoning is not top-of-mind for most families. But it is a problem in low-income Denver neighborhoods with older homes. Young children are at risk, and Northeast Denver Housing Center’s Lead-Safe Denver offers a health education program that can help. Walt Klein Advertising helped Lead-Safe Denver promote its free lead testing and home loan repair programs through a zip-code targeted community newspaper, radio and outdoor advertising campaign. Ad creative focused on the children we need to protect — tugging at the heartstrings of parents, homeowners and landlords to take advantage of this free service to protect our community's children from lead poisoning.

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Case Study

Lead-Safe Denver

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Walt Klein Advertising  |  1873 South Bellaire St., #908  |  Denver, CO 80222-4356  |  Ph. 303.298.8015  |  Fx. 303.298.8194