Finding College Inspiration

Colorado sought to increase high school graduation rates and college attendance. The challenge? Understanding how to talk to students and parents about the opportunities college affords in a way that changes expectations and behavior. Creative and message testing with middle and high school students and their parents led to the “Go Further. Go to College.” campaign, which appeals to the universal desire for a better life. Walt Klein Advertising launched the campaign via in-school information kits, student-targeted event sponsorship, statewide TV and radio PSA ads and value-add media partnerships.

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Case Study

Colorado Department of Higher Education

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