As a global provider of aircraft interiors, B/E Aerospace's Business Jet Group is challenged with keeping the marketing efforts of five separate product groups consistent with the B/E brand. Using customer survey feedback and key elements from B/E’s global brand messaging, Walt Klein Advertising corralled each product group’s marketing messaging into one Business Jet Group branded brochure. The piece ties B/E’s product groups together with consistent imagery, product information and brand messaging that all comes from the same place.
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